ATLA

ATLA is a brand identity project for a technical winter outerwear label. I designed it as a complete new visual system from scratch, with a few photos as references.

To test the identity in real contexts, I developed a series of editorial and product mockups (posters, packaging, billboards, hardware, and wearable applications) using a consistent photographic look inspired by “inverted scan” monochrome imagery: high contrast, deep blacks, luminous highlights, and tactile material detail. The result is a cohesive brand world that stays clean, functional, and recognizable across digital, print, and physical surfaces.